Di Solle is a traditional cutlery brand of Gramado. We found Di Solle with its communication and presence at the point of sale compromised due to a lack of unity in the materials and also a wide diversity of packaging resulting from many attempts of previous projects without a strong research work.
The first step was a great understanding of the products, going through a mix analysis and suggestion a color unification of the line with cables in PP. This diversity of colors was brought to the branding, creating a graphic texture that decorates the packaging and all communication.
The new product catalog and new website, developed by Grupo Criativo, improved the hierarchy of information, valued the attributes and the use of each line, complemented by new photos, also directed by Grupo Criativo.