Multiflon

For Multiflon – a reference in the production of pots, pans and utensils – Grupo Criativo delivered solutions for all areas of the company.
The process began with the redesign and repositioning of the brand in order to convey to the market the passion and quality with which Multiflon products are produced. The logo was renewed and gained personality, along with a new tagline: “cooking is a gift”. The new communication strategy brings the consumer brand closer together and values the cooking moment when the products are used.

From redesign and repositioning, a new color palette has been defined that reflects the values of the company and strengthens the presence in the points of sale. It was used for line segmentation and use in various materials such as stationery, catalogs, flyers, packaging and POS materials.

In addition, the graphic design, layout and content of the first Multiflon Magazine was developed. The edition presented matters regarding the company, products, lifestyle, recipes and an exclusive interview with Chef Alencar.

To present the new moment of the company, an Exhibition Stand for the Gift 2015 fair was developed according to the new communication strategy.

• Arquitetura
• Branding
• Branding
• Communication Material
• Design Estratégico
• Display
• Display Fixtures
• Identidade Visual
• Material de Ponto de Venda
• Packaging
• Planejamento Estratégico