Metaltru is a brazilian company with a large mix of products in wire and plastic that offers solutions in organization for your home. Grupo Criativo’s work was to develop a new line of wire shelves based on a contemporary aesthetic concept according to trends and user’s behavior, presenting a differential in this market segment.
A research with users was developed aiming to identify needs, opportunities and problems on the use of shelves on different environments, considering many moments. In addition to the installation and use of the product, the production, transportation, purchase and location of the product were also considered.
The best solutions were developed according to the client’s constraints such as materials, finishes and production methods available. The products from the Space Line are manufactured in folded wire and allow the use of different sizes of wood according to the user’s need.