The Automatus Group is already established in the market and recognized for product innovation and integrity in business transactions. A connected company, attentive to new movements and new consumer and market profiles. It is a new phase in human behavior and relationships that are reflected in all productive layers and services. There is a greater need for communication, a huge ease of trade with foreign market, sub-layers and a new culture, emerging growth of the creative economy and more. This all boosted Automatus Group to seek a new brand that reveal the history and the road built, but that was also prepared for the new. Auttom is our profile and belief in building ideas and deliver values. It is a new brand and the continued leadership that simple, direct and intuitive sign all company solutions. Auttom is a brand prepared for new crops, but with the values perpetuated by Automatus Group.
For this new moment, Grupo Criativo organized the hierarchy of brands in a chromatic way: institutionally, the Automatus Group will continue communicating with its blue standard color. The products of the Education Business Unit will be signed with the Auttom brand in green color. The Industrial Automation Business Unit will have its products signed with the orange color. From the new hierarchy, new graphic materials were developed as catalogs and internal magazine.
In addition, Grupo Criativo also did a work to improve the Technik line. Changes in materials and design have made production less costly and more aligned with the new brands.
The Technik Platform, a learning hub made up of different modules, was an award-winning project at the 4th Bornancini Award, earning the 1st place in the Furniture and Equipment Design category.